Social advertizing in Russian Federation makes people better
Social advertizing is not new in Russia as it may seem. Even lots of years ago social advertising took significant place in everyday life. All Russians who lived in those years remember social posters and television spots where messages of liability were declared. The following texts were so much popular: “Save Soviet nature, it’s our motherhood”, “Matches are not toys for children” etc. All these social advertisments were sponsored by the government and created by governmental institutions. Nowadays everything has changed and we can find many silly social advertising which is supported by Russian government, non-commercial organizations and private persons. Lots of money is spent every week on various social campaigns which are created by popular media campaigns with video spots, social posters, logos etc.
A lot of international foundations work on the territory of Russian Federation and many social ads from all over the world are available at the moment in Russia. I am sure that it is really importans as we have a unique chance to use best world experience in the sphere of social advertising as our own traditions in this sphere are very weak but we have a great deal of ideas and creative people who can make all them effective. That’s why various competitions of social advertizing are so popular nowadays in former Soviet Union and many professional advertising agencies took an active part in such kind of events and if you enter YouTube you can search for many social spots created by the leading Russian organizations but usually the visualization of social messages leaves much to be desired. Still there are quite a lot of interesting social ads on alcohol addiction and other problems. But certainly, we should always remember about the current situation in the country and the main difficulties which the government has to solve. One of such problems is demographic decrease as too many people die in Russian Federation and they understand that they should stimulate families to give more births. As an example of social advertising which concentrated on demographic difficulties we can state on social posters which were placed in Moscow metro with a lady with 3 children on her knees. This post is more uncertain rather than gives replys as there is no man on this poster and the woman looks disappointed.
I think that social advertizing in Russian Federation just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.